2 June 2023

HSBC Germany gives an insight into “the new world”

Digital trade fair stands, customer events and meetings – innovation and technological progress open up new communication channels. And in very different ways.

In the “new world“ of Web 3, a digital version of any visitor – the so-called avatar – can buy their own property, see their favourite musicians play live at a concert or visit exhibitions and even buy digital art and clothing.

In March last year, HSBC became the first global financial services provider to partner with The Sandbox – a subsidiary of Anomica Brands, which has been driving demand for virtual real estate. The space provided in this collaboration offers visitors the opportunity to explore e-sports and gaming areas within the metaverse. Virtual properties such as the HSBC stadium complete the experience.

In Germany, HSBC offers treasurers a glimpse into the “new world“ with the help of the Engage app. The digital HSBC branch is used to offer tours, hold customer meetings but also to discuss possible new business models.

So far, HSBC has held workshops with customers in Stuttgart and Berlin. At the SLG Finance Symposium, visitors were also given the opportunity to get to know the digital HSBC branch with their avatar. They were also able to exchange ideas with Marc Williamson, Global Head of FX Partnerships & Propositions at HSBC. He was available to talk there in different slots while dialing in from the comfort of London.

“Using the metaverse provides numerous opportunities to interact with clients. Unlike traditional digital communication options, it is still a face-to-face type of conversation. This way, we can offer our customers added value on the spot without spending a lot of effort and save emissions by reducing travel“ said Marcel Baumann, Senior Sales Manager, Global Payments Solutions at HSBC Germany.


Elvira Stark
E-Mail: elvira.stark@hsbc.de
Phone: +49 211 910 6900

About HSBC Germany

HSBC Germany is part of the HSBC Group, one of the world’s leading international banks, with a network across 62 countries and territories worldwide which accounts for more than 90% of global economic output. HSBC is one of the world’s largest banking and financial services organisations with assets of US$ 2,990 bn at 31 March 2023. HSBC Germany’s clients are companies, institutional clients, the public sector and high net worth private clients. The bank stands for internationality, comprehensive advisory expertise, major placement power, first-class infrastructure and capital strength. HSBC Germany, which operates as HSBC Trinkaus & Burkhardt GmbH, was founded in 1785.